1. What Personal Data Do We Collect?

When you visit our website, register, place an order, subscribe to our newsletter, or contact us, we may collect and process the following information: Identity Data: Name, username, or similar identifier. Contact Data: Email address, postal address, phone number. Financial Data: Payment details (processed securely via a PCI-compliant gateway). Technical Data: IP address, browser type and version, time zone setting, cookie data, and device information. Usage Data: Information about how you use our website and services. Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

2. When and How Do We Collect Your Data?

We collect personal data when you: Register an account on our website. Place an order or complete a transaction. Subscribe to newsletters or other communications. Fill out a form or contact our support team. Interact with our website via cookies and similar technologies. Information may be collected directly from you or automatically as you navigate our site.

3. Legal Basis for Processing

We process your personal data only when we have a legal basis to do so, including: Contractual Necessity: To fulfill your orders and provide our services. Consent: Where you have explicitly consented to a specific use (e.g., for marketing communications). Legal Obligation: To comply with legal and regulatory requirements. Legitimate Interests: For purposes such as website analytics and improving our services, provided your interests do not override your fundamental rights. You have the right to withdraw consent at any time by contacting us.

4. How We Use Your Information

We use your personal data to: Process transactions and manage your orders. Provide customer support and respond to your inquiries. Improve and personalize your online experience. Send you updates, promotional communications (where you have consented), and newsletters. Comply with legal obligations and enforce our terms. We will only use your data for the purposes for which it was collected, unless we obtain further consent.

5. Data Sharing and Disclosure

We do not sell or trade your personal data. However, we may share your information with: Service Providers: Third parties that provide essential services (e.g., payment processing via Shopify, shipping, IT support) under strict confidentiality obligations. Legal Authorities: When required to comply with a legal obligation or protect our rights. Business Transfers: In connection with any merger, sale, or transfer of company assets, provided that the receiving party agrees to abide by this Privacy Policy. Before sharing your data with third parties, we ensure that they adhere to appropriate data protection standards.

6. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by law. When your data is no longer required, it will be securely deleted or anonymized.

7. How We Protect Your Information

We implement a variety of security measures to safeguard your data: Technical Measures: Data encryption (SSL/TLS), secure servers, and access controls. Organizational Measures: Restricted access to personal data, staff confidentiality agreements, and regular security reviews. Our payment processing is handled by a PCI-compliant third-party gateway (Shopify), ensuring that your financial information is securely transmitted and stored.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to: Enhance your browsing experience. Remember your preferences and items in your shopping cart. Collect usage data for analytical purposes. Serve personalized advertisements and marketing communications. You may manage or disable cookies through your browser settings. However, disabling cookies may affect the functionality of our website.

9. International Data Transfers

Your personal data may be transferred to and stored in countries outside the European Economic Area (EEA). In such cases, we ensure that adequate safeguards are in place to protect your data in accordance with EU law.

10. Your Rights Under the GDPR

Under the GDPR, you have the right to: Access: Request access to your personal data. Rectification: Request correction of any inaccurate or incomplete data. Erasure: Request deletion of your personal data under certain conditions. Restriction: Request restriction of processing. Data Portability: Request a copy of your data in a structured, commonly used, and machine-readable format. Objection: Object to processing based on our legitimate interests. Withdraw Consent: Withdraw your consent at any time where processing is based on consent. To exercise your rights, please contact us at info@northfields.com.

11. Third-Party Services

Our website uses third-party services (e.g., Shopify) that may collect and process your data. We recommend reviewing their privacy policies to understand how they handle your information. Note that once you leave our website, our Privacy Policy no longer applies.

12. Outgoing Links

Our website may contain links to external sites. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any site you visit.

13. Do Not Track Signals

We respect Do Not Track (DNT) signals and will adjust our tracking practices accordingly when a valid DNT signal is received.

14. Changes to

This Privacy Policy We may update this Privacy Policy periodically. Any changes will be effective immediately upon posting on our website. We encourage you to review this policy regularly to stay informed about how we protect your data.

15. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Privacy Compliance Officer at: Northfields ApS Vesterbrogade 208 1800 Frederiksberg C, Denmark Email: info@northfields.com

Company Registration No: 43569198